Wonder how to use social media to promote your events? While this is not the only way, social media can be a potent tool. However before we begin you need to start with the obvious:
Create and Use Twitter, LinkedIn, Pinterest, Instagram and Facebook and other accounts – This takes a bit of foresight but you need to be taking advantage of these free social media accounts. Post frequently (at least daily), import your contacts from your email address books, and make it personal, not just sales oriented. (Hint: Join online and actual clubs and networking organizations and ‘friend” those people too.) I find it helpful to use the online service Hootsuite to manage and efficiently post to various social channels. Once you have these active accounts, you have an engaged and friendly audience.
Now you are ready!
- Create a Hashtag: Create a short hashtag that you are going to use across all media. It should be on everything including your infographics. This makes it easy for people to find what you are sharing and the comments others have too!
- Pictures: Posts with pictures are 150% more likely to be viewed. Have pictures of presenters, items that will be sold/discussed, etc. Take fun pictures at events and use these in marketing next events. Switch it up so people aren’t bored. Wonder how others make such amazing posts? Canva.com is a great website to create visuals including infographics for web or print.
- Use videos: Visual images convey the enthusiasm and energy in a highlight reel from prior events, audience testimonials, and even snippets from your presenters. These videos can consist of a slide show from previous events. Make the benefit of attending your event clear. Don’t forget to post it on YouTube!
- Blog: Here is your chance to elaborate. I use WordPress as it is relatively simple to navigate and you can embed videos and other media. This is your webpage that should have all the branded information.
- Leverage Shareable Information to Fans, Attendees, Teammates, and Affiliates: Send them the information in the form of infographics, links, etc. Let them help you convey the excitement and enthusiasm. Ask them to post it and email it to others.
- Create a Facebook Event Page: This way you can invite your friends (I target specific areas rather than invite everyone.) You can boost the event for $10 and reach thousands in your target area. An event page allows your attendees to easily share the information with others. Do keep in mind that a relatively small amount of people who say they are coming actually do so don’t depend on this alone.
- Use Email: Do you have any idea how many emails most of us send out daily? Add a paragraph at the end of every email to let people know about the event. Send information to your supporters and ask them to send it to people they think would be interested in the event.
- Don’t forget the personal touch: Call and email people and ask them to attend. Thank those who have responded they are coming and encourage them to bring others.
- Post your event on online community calendars: Many newspapers, radio stations, and TV stations have community calendars where you can post events for free. And don’t forget Craigslist! They list events and classes, too.
Use all of these social media tips to promote your next event and see your attendance soar.
This article was included in the Mirelli Entrepreneur Training for Women newsletter.
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